Why Hotel Brands Fail Quickly In Nigeria – Don Ebubeogu
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I am a frequent traveller, and I like to study the history and management of hotels I visit.
I have always been intrigued by why hotel brands last longer in some countries than in Nigeria and why local hotel chains hardly grow astronomically in Nigeria.
Most of the local hotels do not wake up and die because of low patronage but because of financial mismanagement by the owners.
I used to stay in a particular hotel in Lagos, which has strong occupancy numbers. Guests consistently praised the genuine warmth and dedication of the staff, who were trained by a foreign brand at the hotel’s inception.
But behind the smiles and services from the staff, the hotel’s physical condition was silently deteriorating, slipping further and further from 4-star standards every month. Every visit attracts a negative rating.
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